Communications firsts with nudge
Nudge's automated 3D is a platform for creating the next generation of personalised communication and content.
Any information you hold about the recipient - or that they input themselves - can be integrated into the personalised content - giving you unlimited versions of high quality video communications.
Below are some of the uses we've already put it to - combining the power of video with the personal touch of direct marketing. (The videos themselves are on the right)
But we're only just beginning, so scroll down and you'll find an expanding list of communications firsts just waiting to happen. To see your brand on this list, please do get in touch.
Email marketing - Sun Bingo
Using a personalised graphic and movie from Nudge increased the click through rate for a SunBingo refer-a-friend email promotion by more than 400%.
Personalised mobile content - football clubs
The fans of several Premier League (Chelsea, Tottenham, Aston Villa, West Ham and Stoke) Championship football clubs can purchase video ringtones and animation with their name and choice of number on a 3D rotating shirt. See an example in place on Chelsea's site
Promotional vouchers - Top Golf
The personalised movie sent as part of this promotion from TopGolf resolves into a printable voucher which can be used to redeem the promotional offer. Vouchers can be individually personalised to improve tracking.
Corporate greetings - Evolutions TV
Our corporate Christmas greetings have been used by companies that are environmentally aware but find standard flash animations downmarket and impersonal. Companies that have sent our unique greetings find their clients calling to thank them.
New product launch - Paramount Pictures
If you want to engage your brands fans, there's no better way than to make them part of the communication. This movie was sent out to promote the launch of a new trailer for Indiana Jones.
Business development tool - MWO
A London advertising agency used a personalised movie to follow up leads
Could these be you?
Here are some other potential uses of the Nudge platform. We'd be delighted to discuss any of these or any other application of the nudge platform:
Branded egreetings
Allow your customers to send greetings which embed their message in your communications and content
Branded video ringtones
Your video with the callers name
Personalised music cover art
Let your fans put themselves into your cover art for their MP3 players
The ever changing broadcast ad campaign
You can have unlimited versions of your commercials at very low cost. Make the ad relevant to the channel, audience, programme, time of day. Include the viewer's name if they're logged in. All in full motion 3D
The personalised TV channel ident
If your viewer is logged in to your IPTV channel, give them their own personalised station ident to make them feel part of your offer. It'll entice more people to register too.
The promotion based on buyer preferences
Target your email communications according to what you know about your individual customers
The geographically targeted promotion
Target your mobile video according to the recipient's location
The branded buddy icon/ social media avatar
Give your fans a reason to be looking at your brand while they're chatting to their mates
The personalised music video
Their name or picture on their hero's t-shirt - but only if they buy the track.