Create 1-on-1 personalized storefronts that
increase conversions and AOV.
Learn how Curated Collections, the ultimate Shopify tool for personalized product recommendations, compares to traditional product quizzes. Find out how it can help increase conversions and improve customer experiences on your Shopify store
If you're running a Shopify store, you know that customer acquisition costs are on the rise, and paid ads are becoming more expensive and less effective.
With more and more competition popping up online, it's becoming increasingly difficult to attract new customers.
That's why in 2023 it's more important than ever to make the most out of your existing website traffic. And one way to do that is by helping them find the right products faster and guiding them toward more personalized recommendations.
Until now, product quizzes have been the go-to option for personalizing the onsite product discovery experience for visitors. These quizzes ask a series of questions to help visitors find the products that are best suited for them. However, while effective, product quizzes have many limitations, such as slower loading times, and the need to go through multiple questions before getting a product recommendation.
One of the main limitations is the slower loading times, which can result in higher bounce rates and lower conversion rates. Additionally, visitors have to go through multiple questions before getting a product recommendation, which can be frustrating and time-consuming. Additionally, setting up and customizing a quiz can take a long time, often requiring the help of a designer or agency. Creating the right logic for the quiz is also a complex task, and it can be hard to ensure that the quiz is providing accurate product recommendations and providing a great user experience.
Curated Collections load lightning fast, while quizzes can feel like a drag. Nobody likes waiting around, and with Curated Collections, your visitors won't have to
With quizzes, you normally have to answer a bunch of questions before you get to the product recommendations. With Curated Collections, you start seeing products as soon as you start interacting with the widget
Curated Collections are based on product tags and collections, so as you add new products to your store, the recommendations will change accordingly. Quizzes, on the other hand, are usually static and don't take into account any new products
Setting up a Curated Collection is a breeze, and you don’t need a designer or an agency to set it up for you. Quizzes, on the other hand, can be a bit more complicated to set up and normally are month-long projects that require help from different parts of the company