Create 1-on-1 personalized storefronts that
increase conversions and AOV.
71% of customers expect a personalized experience when they interact with an eCommerce business and 76% of them get frustrated, when this doesn't happen, according to McKinsey's Next in Personalization '21 Report. On top of that, time spent on site and conversion rates have dropped significantly in the past couple years, as a result of the increased number of online stores and shortened consumer attention spans.
Personalization is the key to attracting and retaining customers and in this blog post, we will discuss the importance of personalizing the onsite experience for your ecommerce fashion store and specific tactics on how you can do that.
One of the most effective ways to personalize the shopping experience for your customers is to provide them with personalized product recommendations. Shopify offers several apps and plugins that can help you achieve this, from their native product reccomendations, to AI-powered tools, like Rebuy. These apps analyze the customer's browsing history and purchase behavior to recommend products that are relevant to their interests and preferences. By doing so, they help to increase sales and enhance the customer's shopping experience by making it easier for them to find products they are interested in.
By recommending products that are likely to interest them, customers are more likely to make a purchase. Moreover, customers are more likely to return to your store if they have had a good experience shopping there.
Aside from personalized product recommendations, it is equally important to personalize the content and copy on your ecommerce store. Use language and imagery that resonates with your target audience to create a more engaging and memorable shopping experience.
For example, if your fashion store caters to a specific demographic, such as millennials, you should use language and imagery that appeals to them. You can also personalize the content on your store by showcasing customer reviews and testimonials, which can help build trust and credibility with your audience.
By using language and imagery that resonates with your customers, you can also create a sense of community. This, in turn, can lead to increased sales and customer loyalty.
Curated Shops by nudgem is a tool that helps you create identity-based personalized storefronts for your Shopify fashion store. Think of it like having an app-like experience, but for your website. Customers can access their Curated Shops with their email, and they can find the most relevant products and data for them, all in one place. Things like loyalty points, coupon codes, credits and more are displayed to customers at the right time, to help them shop faster and create a unique personalised experience.
This can lead to increased conversions, average order value and customer loyalty, as customers are more likely to return to your store if they have had a good experience shopping there and they feel valued and heard.
Personalizing the onsite experience for your ecommerce fashion store is crucial to attracting and retaining customers. By providing personalized product recommendations, relevant content and copy, and using a tool like Curated Shops, you can create a unique and memorable shopping experience for your customers. This will not only increase sales but also help to build long-term relationships with your customers.
In conclusion, personalization is key to success in the ecommerce industry. By providing a personalized shopping experience, you can create a loyal customer base that will keep coming back to your store. Moreover, personalization can help to differentiate your brand from competitors and create a sense of community and belonging.